If your website has crashed down in search results or you are not sure why Google has discarded it then this write-up is for you. In this write-up you will know about the most common factors that can help the reversal of the website penalised by Google. These factors can be categorised into two categories: on-site factors and off-site factors. Off-site factors are related to the description of the Backlinks whereas on-site factors mean the website itself. Those that have a site that contains a penalty may want to seek the advice from someone who has earned ACLS online certification. ACLS online certified providers can help anyone in an emergency situation. besides being ACLS online certified it is useful if they also have their PALS certification and BLS certification.
Backlinks are one of the fundamental elements of Google algorithm that link a point to a website. Thus Google imposes two types of penalties- manual penalty and algorithmic penalty.
Algorithmic penalty can be activated by both types of factors. A website can reverse automatically after correcting these issues caused by the discovery of the algorithmic or other change by the Google like Google Penguin or Panda.
Manual penalty needs extra efforts to be corrected as it happens when all the Backlinks of the website points to a website. It cannot be corrected unless professionals at Google do not lift it themselves.
How to know about being penalised for manual penalty?
The Webmaster Tools under the tab of Search Traffic issues notices listed under Manual action about Manual Penalty. It can usually be caused due to Backlinks but on-site factors can also activate it in some cases. The Webmaster submits a report of what has been done through Webmaster Tools to Google after correcting the problem, to reverse the website.
Response time taken by Google
Google may usually 2-6 weeks to respond to a Reconsideration Request depending upon individual case. They tell the Webmaster that whether his efforts are enough or not to lift the penalty but instead of telling the Webmaster what they expect to be done they direct him to Webmaster Guidelines.
Tips to identify a Google penalty
Penalty caused by Onsite Factors
A number of on-site factors can cause manual or algorithmic penalty but mainly they cause algorithmic penalty. Some of the most common issues are discussed here under.
Hidden links and contents: Google penalty is quickly triggered due to hidden links and contents like matching the colour of the text with that of background or over use of targeted keywords etc.
Excessive optimisation: A website can be over optimized in many ways including high density of the keywords in alt tags, meta tiles, anchor text, and content and unnatural use of bold text and headings.
Inner links: The overuse of keywords into the inner links of a website or repetitive use of anchor text can also optimise Google penalty.
Duplicity of titles: Sometimes same or similar page titles are used throughout the website which may not be under the control of the Webmaster. This error can cause CMS issues that can trigger Google penalty.
Scraped and duplicate content: Google identifies the original content to avoid the use of burrowed, scraped, stolen or duplicate content by the webmaster in a website. Google considers such websites as low quality websites.
Low quality content: Google ranks the website low if it identifies its low quality pages on the basis of spelling and grammar mistakes in them.
Overlapped content: The creation of multiple pages targeted on a keyword or its variations can also attract Google penalty as they prefer to minimise the use of overlapping content.
Thin content: Very few pages or very few use keywords in a website also compels Google to discard it as it can hardly attract the web searchers.
Exactly matching domains: Some websites use their domain names as their commercial keywords but it can create problem for the web searchers if their domain names are exactly matching.
Sponsored or paid links: Though Google has no objection on placing paid advertisements on a website but if they use links to direct the visitors to follow the ad then Google penalizes the website.
Affiliate websites: Affiliate websites are not liked by Google because most of them usually have scrapped or stolen content and provide very little value to the users. It does not mean that affiliate websites cannot be ranked by Google but they must not have poor or thin content and provide value to the users.
Malware or hacked content: Google uses the measures to alert the webmasters and reversing the damage caused to the Webmaster Tools by hacked or malware content of any website. Google penalises such websites.
Penalty caused by Off-site factors
The fundamental component used by Google to rank a website is Backlinks. Google has upgraded certain techniques and strategies about creating and using effective, affordable and workable Backlinks. Some of these techniques have been covered in Google Penguin. Brief information is provided in this write-up about the factors that can penalise a website on the basis of these Backlinks.
Volume of the links: Large volume of strong links to rank it on the basis of its keywords
Text anchor ratios: Inclusion of keywords in the anchor text of a website in unnatural ratio
Diversity of link: Different types of Backlinks pointing to your website
Velocity of link: Improper speed of discovery of Backlinks
Relevancy of Backlinks: The Backlinks for your website should be relevant at large.
Spam links: Low quality Backlinks like bookmarks or forum profiles
Links throughout the site: thousands of Backlinks all over the website
Ratio of no or do follow links: unnatural ratio of No Follow Backlinks
IPs referring: Large amount of Backlinks come from the same IP address
Links from foreign websites: Large amount of links received from foreign websites
Paid links: Use of sponsored Do Follow links
Hacked links: Links created by hackers or malware pointing to the pages of your website
SAPE links: Links on hacked website
Checking for manual penalty: Use of WMT to check Manual Action under Search Traffic tab
Bad Backlinks: Google offers Disavow Tool to check the inclusion of bad links in a website as webmaster may not control them effectively. Through this tool Google suggests to remove the bad links from the list submitted by the webmaster for reviewing.
What if you are penalised by Google?
Though it is tricky to reverse Google penalty but still your website can be ranked by Google if it is created by an experienced SEO professional.