Basic Information about Reversing a Google Penalty

websiteIf your website has crashed down in search results or you are not sure why Google has discarded it then this write-up is for you. In this write-up you will know about the most common factors that can help the reversal of the website penalised by Google. These factors can be categorised into two categories: on-site factors and off-site factors. Off-site factors are related to the description of the Backlinks whereas on-site factors mean the website itself. Those that have a site that contains a penalty may want to seek the advice from someone who has earned ACLS online certification. ACLS online certified providers can help anyone in an emergency situation. besides being ACLS online certified it is useful if they also have their PALS certification and BLS certification.

Backlinks are one of the fundamental elements of Google algorithm that link a point to a website. Thus Google imposes two types of penalties- manual penalty and algorithmic penalty.

Algorithmic penalty can be activated by both types of factors. A website can reverse automatically after correcting these issues caused by the discovery of the algorithmic or other change by the Google like Google Penguin or Panda.

Manual penalty needs extra efforts to be corrected as it happens when all the Backlinks of the website points to a website. It cannot be corrected unless professionals at Google do not lift it themselves.

How to know about being penalised for manual penalty?

The Webmaster Tools under the tab of Search Traffic issues notices listed under Manual action about Manual Penalty. It can usually be caused due to Backlinks but on-site factors can also activate it in some cases. The Webmaster submits a report of what has been done through Webmaster Tools to Google after correcting the problem, to reverse the website.

Response time taken by Google

Google may usually 2-6 weeks to respond to a Reconsideration Request depending upon individual case. They tell the Webmaster that whether his efforts are enough or not to lift the penalty but instead of telling the Webmaster what they expect to be done they direct him to Webmaster Guidelines.

Tips to identify a Google penalty

Penalty caused by Onsite Factors

A number of on-site factors can cause manual or algorithmic penalty but mainly they cause algorithmic penalty. Some of the most common issues are discussed here under.

Hidden links and contents: Google penalty is quickly triggered due to hidden links and contents like matching the colour of the text with that of background or over use of targeted keywords etc.

Excessive optimisation: A website can be over optimized in many ways including high density of the keywords in alt tags, meta tiles, anchor text, and content and unnatural use of bold text and headings.

Inner links: The overuse of keywords into the inner links of a website or repetitive use of anchor text can also optimise Google penalty.

Duplicity of titles: Sometimes same or similar page titles are used throughout the website which may not be under the control of the Webmaster. This error can cause CMS issues that can trigger Google penalty.

Scraped and duplicate content: Google identifies the original content to avoid the use of burrowed, scraped, stolen or duplicate content by the webmaster in a website. Google considers such websites as low quality websites.

Low quality content: Google ranks the website low if it identifies its low quality pages on the basis of spelling and grammar mistakes in them.

Overlapped content: The creation of multiple pages targeted on a keyword or its variations can also attract Google penalty as they prefer to minimise the use of overlapping content.

Thin content: Very few pages or very few use keywords in a website also compels Google to discard it as it can hardly attract the web searchers.

Exactly matching domains: Some websites use their domain names as their commercial keywords but it can create problem for the web searchers if their domain names are exactly matching.

Sponsored or paid links: Though Google has no objection on placing paid advertisements on a website but if they use links to direct the visitors to follow the ad then Google penalizes the website.

Affiliate websites: Affiliate websites are not liked by Google because most of them usually have scrapped or stolen content and provide very little value to the users. It does not mean that affiliate websites cannot be ranked by Google but they must not have poor or thin content and provide value to the users.

Malware or hacked content: Google uses the measures to alert the webmasters and reversing the damage caused to the Webmaster Tools by hacked or malware content of any website. Google penalises such websites.

Penalty caused by Off-site factors

The fundamental component used by Google to rank a website is Backlinks. Google has upgraded certain techniques and strategies about creating and using effective, affordable and workable Backlinks. Some of these techniques have been covered in Google Penguin. Brief information is provided in this write-up about the factors that can penalise a website on the basis of these Backlinks.

Volume of the links: Large volume of strong links to rank it on the basis of its keywords

Text anchor ratios: Inclusion of keywords in the anchor text of a website in unnatural ratio

Diversity of link: Different types of Backlinks pointing to your website

Velocity of link: Improper speed of discovery of Backlinks

Relevancy of Backlinks: The Backlinks for your website should be relevant at large.

Spam links: Low quality Backlinks like bookmarks or forum profiles

Links throughout the site: thousands of Backlinks all over the website

Ratio of no or do follow links: unnatural ratio of No Follow Backlinks

IPs referring: Large amount of Backlinks come from the same IP address

Links from foreign websites: Large amount of links received from foreign websites

Paid links: Use of sponsored Do Follow links

Hacked links: Links created by hackers or malware pointing to the pages of your website

SAPE links: Links on hacked website

Checking for manual penalty: Use of WMT to check Manual Action under Search Traffic tab

Bad Backlinks: Google offers Disavow Tool to check the inclusion of bad links in a website as webmaster may not control them effectively. Through this tool Google suggests to remove the bad links from the list submitted by the webmaster for reviewing.

What if you are penalised by Google?

Though it is tricky to reverse Google penalty but still your website can be ranked by Google if it is created by an experienced SEO professional.

Making a Private Blog Network

PBN or a private blog network is a set of domains, which you own or another person owns that are used to enhance ranking in Google search. You can have a PBN that consist of free blogs. Generally, all the free blog domains have little power compared to the self hosted blogs. Mostly, an expired domain name or a former operating domain name that had its content and webmaster to care for it makes a PBN. In fact, the webmaster might have created a very nice website, which highly generated traffic and had website links to the domain. The webmaster may have decided to drop the domain name for whatever reason and therefore left it to expire. When a domain has expired, you can easily purchase it for only US $10-$15.

In contrast, initially there were public blog networks in pre-Panda and pre-Penguin age. The public networks allowed the general public to purchase guest posts or links. De-indexing of networks totally removed the value that backlinks provided to websites. The public blog networks were easier to identify and moreover their de-indexing was easier since anyone could access them.

Why a private blog network

With a PBN, you will control your content and any links within your domain. This way, you can easily create or even alter your content such that it specifically fits to your niche. In addition, you can create and also alter any anchor text that directly link to the website. An anchor text is the texts that appear in hyperlinks. In other words, it is the link that you click on to go to a different page or site. An expired domain may pass along quite a good amount of link juice or ranking power with any website with a link from it.

Why expired domains have more authority

There are two main reasons why an expired domain can pass more link juice. First, major search engines places some value depending on the age of your domain. For example, if you found an expired domain that have been present since the year 2007, then the domain is more authoritative than a domain created in the year 2015.

The second reason is that an expired domain may have more link juice. A backlink profile is the typical makeup of the backlinks to a domain. The backlink profile considers several things which include;

• The backlinks number
• The linking domain number
• The number of the linking IP addresses
• Link location on a page or a post
• The link anchor text
• The link’s title tag
• If the link originates from an image
• If the link appears in comments
• Is the link no-follow or do-follow?

Ideally, any person would like to see at least 10 natural links from a related website. For example, if the website is about health and fitness, individuals would hope to see links from the other health and fitness blogs with changing anchor text. Such a blog is ideal to experience higher authority and quality websites that directly link to the expired domain.

How to find an expired domain

Finding a quality expired domain is a hard and also complicated task. However, there are sites that will offer you the task and assist you to get one cheaply. There are some which are totally free while others will charge you for the service.

There are individuals who may find a domain and register it. Then they create content, build a standing site, the host and also manage it. This way you can enjoy the benefits of a PBN without spending time searching for domains, finding separate hosting for all and then building the sites. To benefit from the service, you may have to wait, but not for long.

Tips and tricks

Here are the few things you should keep in mind while searching for a PBN

The IP address and hosting

Ensure that all the domains in the PBN you have selected have separate IP addresses. If all your domains are on one IP address, it is possible that only one person owns the domains. For the major search engines, this might be an indication of backlinks collusion. The most important purpose of having separate IP addresses is minimizing the networks foot prints. Just like anyone else, you would like to setup your IP address in such a way that you will reduce the possibility of a search engine or any person recognizing your PBN.

Importance of separating the IP addresses

An IP address can reveal the footprint or the evidence of your PBN network. Identifying a PBN is very easy incase there are 14 valuable links to a money site and from 14 domains with same IP addresses. But if you have 14 quality links to your money and from 14 domains with 13 separate IP addresses, this can not raise any red flags as it is more believable.

Getting a different IP addresses for your blog is the hardest part of creating your PBN. There are some SEO hosting services that will provide you with different IP addresses. However, this is not the best idea. Most individuals with domains hosted with a SEO company will have their private blog networks there. This means that search engines will easily detect large numbers of backlinks originating from many domains in circles of IPs and yours included.

What should you do for hosting?

• The content theme

Your content should stand up as unique. It should be original and also not published in any other place. The content should be well written and fit in with the topic on the previous page of your website. Always ensure that your content stands out to be natural.

• Outbound links

Outbound links are the major reason as to why you had to start the PBN. With a PBN, you will have back links from authoritative expired domains and which point directly into your money site. But you have to apply this links wisely and use them with caution throughout the process. Only one article should point to your money site. Having many articles pointing to your domain will look unnatural. You can consider having a maximum two articles pointing to your money site. Considering the outbound links will definitely improve the viewership of your private blog.

Step By Step Guide On How To build a Private Blog Network

SEOBuilding a successful private blog network is not an easy task. However, if you follow the following steps, you will be assured to make a successful network.

Buying Domain Names

This the most important step when building your private network blog. Look for domains which have an existing link profile, with age as well as good google history. There are many resources you can use to find and acquire quality domain names as well as search for expiring, expired and auction domains. The DomainHaul and the are among the best resources.

DomainHaul is best when it comes to finding premium domain names for your PBN. Its interface is easy to use and you can categorize into various metrics such as mistrust, TLD, Domain & Page Authority and Trust & Citation Flow. Once you have created your free account, you can access stock of domains and there is no monthly fee for access.

The has the largest source of free information as well as a very powerful filter or search capabilities. It has different options of finding domains like GoDaddy auctions, free to register expired domains, in addition to neat filters like Majestic Trust Flow and a minimum Moz Domain Authority.

Applying Filters

There are 3 types of filters: the common filter, the additional filter and AdWords & SEO filter. The common filter allows you to define Domain Length, PageRank with or without numbers and hyphens. The additional filter allows you to select only domains that are available to register. If not selected, auction and closeout domains would be returned.

AdWords & SEO filter is more powerful in this area. You have the ability to search on both Moz Domain/Page Authority and Majestic Trust Flow. In addition, it has an option to look for domains which include keywords, where those keyword receive at least the number of Exact Match Searches.

Choosing the Right Domain Names?

When looking for a right domain you need to look at these factors A good domain must have relevance and authority. This important for your search engine ranking. Choosing a relevant domain can be challenging, but the inclusion of the title of your site in the domain can be really vital. Backlinks is also feature for a good domain. They can show you if you are buying quality sites or are spammy links. Additionally, look at the price of the domain. Domains with a PA of 30+, with a clean link profile sell for between $150-$400 depending on the link profile.

Registering and Registrars

Use different registrars other than NameCheap and GoDaddy. Mixing up registrars significantly reduces any footprint your site may have and makes it difficult for the powers that be to find your network and de-index it. Also, you can combine both fake privacy protection and registrar. Some of registrars include GoDaddy, NameCheap,,Bluehost,Hostgator, Fasthosts and 123-Reg.


This step is a challenge to many. You need to keep it simple or you can get lost in a tangle of password and username, and more important, loss focus on vital matter-ranking of your website.

The key requirement in this step is the Unique Class-C IP’s. Your website needs backlinks from other websites for high Google ranking. These links act like a vote for your website, the more unique votes you have, the higher you will appear in the SERP’s.

To get these unique links to your private blog network, you need to ensure that a domain you own appears to be a stand-alone website, not linked to any of your other sites. To do this, make sure, the hosting provider offers you a unique class-c IP’s.

Although many prefer the SEO hosting company for hosting, domains, it’s not the best private blog network blog. One of the best hosting company for private blog new work is HostNine due to its unique features that favors private blogs.

After you have chosen your hosting company, you can now start managing your blog. You can simply use your VA and Excel spreadsheet.

Writing Content

To have a good content for your website, your content need to meet the following rules..

1.300-800 words in length

  1. Contain an image, video, visual reference or opt-in form.
  2. Link out to other authority sites within the same niche.
  3. Quote facts and statements or figures or made by other people.
  4. Do not target keyword.

Now, you can hire VA Writer form Odesk, Elance or Guru. Come up with articles or topics that fit the niche and links you are building. Send the VA writer the instructions along with a deadline.

Then, add your links to your money site in the articles. Make sure you vary the anchor text, link out to other authority sites and add video or images where possible. You can allow the articles with links to roll off the homepage.

Link Building

The important thing to remember, do not overdo linking to your money site. Linking to your own website on the homepage is enough. To stay ahead of the game where Google Algorithm updates are concerned, do the following anchor text variation.

  1. Use different anchor text for each link.
  2. Avoid exact match keyword anchor.
  3. Use longer tail related anchor text.
  4. Utilize Brand or URL anchor text.


By doing this you will avoid anything from looking spammy and increase impact of your links. Also, place links to other relevant websites to improve on the sites ’natural looking’ link profile and articles.


According to the recent test, there is little or no impact of linking to your site more than once from a PBN domain. Furthermore, using a keyword related to anchor text is much better than using exact match anchor text. This will help you avoid future Google algorithm updates as your backlink profile will look much more natural as well as your PBN sites outbound link profiles will a look less spammy and more natural.

In conclusion, follow these 5 golden rules when building your Private Blog Network and your website will be a very powerful resource.

a). Never Interlink your network sites.

b). Link your site 3 times to homepage with varied anchor text.

c). Don’t use spun content.

d). Add other authority outbound links to your articles.

e). Don’t sell links on your sites.